Lexus LX700 Hybrid Launch
We transformed the bustling Marsa Plaza at Dubai Festival City into a powerful reveal stage for Lexus’s boldest hybrid yet—the all-new LX700h. Designed as a hybrid of contrasts, the event brought together raw power, refined luxury, and future-forward technology in one unforgettable evening.
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Position the LX700h not just as a new vehicle, but as a category re-definer—a hybrid flagship that doesn't compromise on performance or luxury. Lexus UAE wanted to launch it with an experience that felt premium, immersive, and worthy of its stature.
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We studied hybrid luxury consumer trends in the UAE, where the appetite for environmentally conscious performance is growing—especially among next-gen luxury buyers who expect more than just specs; they want storytelling, social currency, and sensory engagement.
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In a region where most launches are static or showroom-led, we saw an opportunity to break the mould by creating a destination-driven outdoor reveal that let the vehicle’s bold personality shine in the open. The LX700h doesn’t belong behind velvet ropes—it owns the street.
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We designed a one-night-only cinematic reveal experience, anchored by a 360° rotating stage, kinetic light movements, and synchronized audio-visual storytelling that teased the vehicle before the grand unveil. The event included a walk-through experience showcasing Lexus design innovation, performance, and hybrid technology, supported by product specialists and interactive displays.
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A full house of media, influencers, and VIPs. Immediate press coverage. Social engagement that exceeded benchmarks. But more importantly, we successfully redefined what a luxury SUV launch can feel like in this region—bold, human, and unforgettable.
Agency: Eventify Entertainment, Dubai
Client: Al Futtaim Motors, Lexus
The Team: Mohamed Moein, Vanita Gomes, Suhail Maitreya, Sonu Balchandani