The assignment brief challenged us to create a bold, interactive experience for Fotografiska, aimed at fostering self-discovery and expression. The goal was to leverage AI technology in a unique way that would draw visitors into an engaging journey of personal exploration within the museum’s space.

People often yearn to be seen for who they truly are but lack opportunities to explore and express their hidden personalities and talents in a meaningful way.

In response to the brief, I conceptualized a series of themed zones—Renaissance, Ethereal, Pop, Abstract, Emo, Tomorrow, and Artistry—each representing a different personality archetype. Visitors would step into AI-enhanced capsules within these zones to capture a portrait that reflects their chosen persona. The concept extended beyond the museum experience, with ideas for personalized commitment cards, a digital community platform, and ongoing engagement to inspire visitors to embrace and act on their revealed talents.

While still in the conceptual phase, "Revealed Through The Lens" is designed to be more than a momentary experience. By incorporating follow-up features like goal tracking and community engagement, the project aims to create lasting personal impact, empowering visitors to embrace and pursue their hidden qualities long after they leave the museum.