To address the challenges women face while running, create a safety-focused app that adapts Waze’s navigation technology for runners, ensuring safer routes and a connected experience.

• Women often run early in the morning or in low-visibility areas and report feeling unsafe despite living in secure cities.

• Key concerns include poorly lit streets, isolated routes, and a lack of real-time support.

• Waze, widely used by drivers, is known for its reliable live updates and community-driven features.

Women runners don’t just need directions—they need peace of mind and real-time safety support to truly enjoy their runs.

• Use Waze’s proven algorithm to develop a running-focused app with features like geo-tagged routes, live safety updates, and emergency connectivity.

• Highlight the app’s ability to recommend well-lit, high-traffic, and secure routes in real time.

• Create an impactful campaign showcasing how Waze Runner empowers women to run fearlessly.

• A compelling case study film that emphasizes the app's transformative potential.

• A clear and concise narrative demonstrating how Waze Runner addresses a real-world problem, offering a practical and empowering solution.

• Positioned Waze Runner as a game-changing tool for women’s safety and freedom in running.